Marketing 360°
Breakthrough Flooring
Flooring
Metro Atlanta, GA
Breakthrough Flooring is a premium flooring company committed to delivering high-quality craftsmanship and exceptional customer service. With ambitions to become a recognized leader in their industry, they sought to establish a compelling digital presence and implement advanced marketing strategies to drive rapid growth.
When Breakthrough Flooring approached us, they were a newly launched business in the flooring industry, eager to establish themselves as a top-tier contractor in a highly competitive market. Their primary goal was ambitious: to build a strong digital presence from scratch while achieving significant revenue growth in a short timeframe.
We identified key challenges, including the need for a comprehensive marketing strategy, a visually impactful digital identity, and optimized online visibility to attract and convert high-quality leads. To achieve this, we committed to creating a full suite of digital solutions that would position Breakthrough Flooring as an industry leader, helping them not just compete but thrive.
Our team understood that rapid results were essential, so we set clear, measurable goals for the initial months while laying the foundation for sustainable growth. The project required meticulous planning, innovative strategies, and flawless execution to meet their quarterly revenue target in record time.
We developed a multi-faceted digital marketing approach. Our first step was designing an aesthetically stunning website that seamlessly combined functionality with branding. The website has since been recognized as one of the best in the U.S. flooring industry and is a contender for the Best Flooring Contractor Website Award 2024. Alongside this, we crafted a cohesive brand identity that included logo design, business cards, and a solid presence across social media platforms.
To drive immediate results, we optimized their Google Business Profile and launched Google Guaranteed Ads, positioning the brand prominently in search results. On the Inbound Marketing side, we created comprehensive content assets, such as e-books, brochures, and blogs, while implementing automated email and SMS campaigns. Review Automation and Referral Automation tools were introduced to enhance customer engagement and generate steady word-of-mouth leads. These efforts were complemented by continuous monitoring and optimization to ensure sustainable growth.
The outcomes exceeded all expectations. Within just six days of launching the campaigns, Breakthrough Flooring not only achieved but significantly surpassed their quarterly revenue goal. This milestone, rarely achieved so quickly in the industry, showcased the power of combining strategic Google Ads and Inbound Marketing efforts.
Their digital presence now attracts consistent growth in high-quality leads, driving customer retention and long-term profitability. The Inbound Marketing initiatives, including content creation and automation tools, have established a steady pipeline of opportunities while enhancing brand loyalty.
Beyond financial metrics, Breakthrough Flooring has cemented its position as a trusted authority in the flooring industry. Their visually stunning website, combined with a strong branding strategy, continues to receive recognition, setting a benchmark for excellence and innovation in their niche.
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Marketing 360°
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Brand and Web Design • 2024
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Case Study
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Brand and Web Design • 2024
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Brand and Web Design • 2024
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Build enduring client relationships.
SevenX Digital will help you build long lasting client relationships on autopilot!
Convert visitors into clients with high-performing landing pages tailored for direct scheduling. Our landing pages are designed with a single goal: to drive action. With clear calls-to-action, persuasive copy, and a seamless booking process, we make it easy for potential customers to schedule their appointments in just a few clicks.
Motivate your customers to act now with limited-time exclusive offers. We craft promotions that not only attract attention but also create urgency, encouraging immediate action. Whether it’s discounts, bundled services, or seasonal deals, our exclusive offers are tailored to drive conversions and maximize customer engagement.
Bring your projects to life with our 3D Visualizer. Let your customers see the end result before committing, enhancing their confidence in your services. This immersive tool allows users to customize designs, explore layouts, and visualize transformations in real-time, making it easier for them to say "yes" to your proposals.
Capture high-quality leads with compelling resources tailored to your audience. From in-depth eBooks and guides to interactive tools and checklists, we create lead magnets designed to solve specific problems and showcase your expertise. By delivering value upfront, we help you build trust with potential customers, drive engagement, and generate a steady stream of qualified leads for your business.
Turn emails into a powerful revenue-driving tool. Our email marketing strategies are crafted to nurture leads, re-engage customers, and drive sales. From personalized automations to high-converting email sequences, we create campaigns that deliver the right message at the right time. With an emphasis on clear design, impactful copywriting, and data-driven performance tracking, we ensure your emails captivate your audience and deliver measurable results.
Engage your audience instantly with personalized SMS campaigns. Our SMS marketing solutions focus on delivering concise, impactful messages that drive action, whether it’s promoting a sale, confirming appointments, or sending timely reminders. By leveraging segmentation and automation, we help you connect with your customers at the perfect moment, ensuring every text delivers value and strengthens your customer relationships.
Maximize revenue opportunities with strategic upsell and cross-sell solutions. We help you recommend relevant upgrades and complementary services at the right moment in the customer journey. By leveraging data-driven insights, we ensure your offers feel natural and value-driven, increasing average order value while strengthening customer satisfaction.
Streamline the process of collecting and showcasing customer reviews with automation. Our review automation tools help you request, gather, and display testimonials effortlessly, enhancing your online reputation. With consistent, positive feedback visible across platforms, you’ll attract more customers and establish trust at scale.
Turn your satisfied customers into your best promoters with referral automation. Our system makes it easy for clients to refer friends and family while rewarding them for their advocacy. By automating every step—from tracking referrals to delivering incentives—you create a scalable way to grow your business through trusted recommendations.
Be the business that stands out when local customers search for your services. Our Local SEO strategies go beyond simple optimizations. We refine your Google Business Profile to maximize visibility, develop location-specific landing pages tailored to your audience, and create geo-targeted content that resonates with your local market. By implementing a data-driven approach, we ensure your business consistently ranks higher, attracts more customers in your area, and converts searches into sales.
Leverage the full potential of social media to engage your audience and build a loyal community around your brand. We focus on crafting custom strategies that reflect your brand’s unique identity, combining visually appealing content with carefully targeted ad campaigns. From storytelling that connects with your audience to data-driven insights for continuous improvement, our social media services help you drive meaningful interactions, grow your follower base, and turn engagement into measurable business growth.
Transform your website into a trusted resource with blogs that speak directly to your audience's needs. We create content that solves customer problems, answers frequently asked questions, and builds trust in your expertise. Every article is optimized for search engines, ensuring it not only attracts organic traffic but also guides visitors through the buyer's journey. With a focus on strategic storytelling and actionable insights, our blog posts position your brand as an industry leader while driving conversions.
Put your advertising budget to work with campaigns designed to deliver results. Our approach combines precise audience targeting with data-driven strategies to ensure every dollar is well spent. Whether it’s Google Ads for capturing high-intent searches or Facebook Ads for audience engagement, we optimize every campaign to maximize visibility and drive ROI. From ad creation to performance tracking, we help your business reach the right customers at the right time, consistently turning clicks into measurable revenue.
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